Digital Storyteller

Department: Marketing
Reporting to: Academic Dean
Type of Position: Director of Online Marketing & Communications
Hours per Week: 40

Job Summary:
Talented individual required to promote school brand and identity to our community of parents, and wider audiences. Should have exceptional writing skills and understanding of social media and ability to build relationships and deliver the school's unique voice across multiple channels. Ability to spot and produce quality content and marry it to relevant social media channels is highly desirable. Experience creating and editing graphics for both digital and print media is required. Top candidates will be influencers; bringing staff and current parents on-board to achieve marketing objectives. Workload will be high and varied, so you must be able to multitask across various projects.
 
Role Responsibilities:
  • Ensure content shared on digital channels is optimized to achieve marketing objectives
  • Generate ideas for website content and marketing campaigns
  • Write and produce quality content, taking into account conventions and limitations of social media platforms
  • Manage and respond to feedback on social media
  • Liaise with contracted designers on large projects
  • Use content creation and editing software (such as iMovie and Adobe Photoshop/InDesign) to create quality content
  • Use school Customer Management System (CMS) to create pages and publish content
  • Produce marketing collateral (campaign imagery, flyers, posters, etc.)
  • Contribute to social media routinely in partnership with Communications and Technology team members
  • Collect and collate feedback into actionable points
  • Track analytics to measure effectiveness and efficiency of digital marketing campaigns


Qualifications and Experience:
  • An understanding of conventions and purposes of specific marketing processes and methods
  • An understanding of the conventions and best practices of specific social media platforms
  • Broad understanding of social and digital media
  • Experience of using scheduling tools (including HootSuite, TweetDeck, Buffer and SproutSocial)
  • Intimate knowledge and understanding of SEO and Analytics
  • Experience using CMS (Veracross)
  • Video production/editing
  • Desire to continually evolve personal understanding of marketing and social media trends
  • Experience created and editing graphics for digital and print using InDesign
  • Ability to write basic HTML
  • Should have portfolio relevant activities

Capabilities and Aptitudes:
  • Excellent writer with attention to detail
  • Digital media/social media savvy
  • Social media user
  • Creative
  • Versatile, flexible and dynamic attitude
  • Someone who is able to remain abreast of key marketing and social media trends
  • Someone who loves telling stories in a multitude of ways (NOT just pen and paper)
  • Personable and outgoing
  • Strong interpersonal skills
  • Uses initiative, works autonomously
  • Can collaborate well with others
  • Influencer
  • Organized and able to juggle varied workload
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